There’s something magical about Christmas commercials—they have the power to transport us back in time, spark nostalgia, and set the perfect tone for the holiday season. Among the most iconic holiday ads are the ones starring the legendary Budweiser Clydesdales. These majestic horses have become synonymous with the Christmas spirit in America, and their 1987 Christmas commercial remains one of the most beloved of all time.
Let’s take a trip down memory lane and explore why this heartwarming ad still resonates with so many and how it perfectly captures the spirit of the season.
The Role of Christmas Commercials in Holiday Traditions
Every holiday season, we eagerly anticipate the arrival of Christmas commercials. They’re not just advertisements—they’re a signal that the festive season has officially begun. In countries like the U.K., ads from brands like Sainsbury’s and John Lewis are highly anticipated, sparking conversations and even media coverage. But in the U.S., there’s one brand that has truly mastered the art of Christmas storytelling: Budweiser.
For decades, Budweiser has gone beyond simply promoting its beer. Their holiday ads focus on themes of family, tradition, and togetherness. And at the heart of these commercials are their iconic Clydesdales, who have become a symbol of holiday cheer and nostalgia.
The Budweiser Clydesdales: A Timeless Symbol of Tradition
It’s impossible to talk about Budweiser Christmas commercials without celebrating the Clydesdales. These majestic, furry-hooved horses are more than just animals—they’re an enduring part of Budweiser’s brand identity. Each horse is trained for years to achieve the perfection seen in the commercials, and their pride in pulling the famous red stagecoach is evident in every ad.
So, what makes the Clydesdales so special?
- Majestic Appearance: Their massive size, glossy coats, and trademark feathered hooves make them impossible to miss.
- Symbol of Family and Legacy: The Clydesdales embody tradition and togetherness, themes that resonate deeply during the holiday season.
- Timeless Appeal: No matter your age, seeing the Clydesdales trotting through snowy landscapes instantly evokes a sense of nostalgia and warmth.
When it comes to Christmas, these horses are more than just a marketing tool—they’ve become a part of the season itself.
The 1987 Budweiser Christmas Commercial: A Nostalgic Masterpiece
The 1987 Budweiser Christmas commercial is a perfect example of why these ads have stood the test of time. It’s simple, heartfelt, and full of holiday charm. Let’s break down what makes this particular ad so unforgettable.
A Picture-Perfect Christmas Setting
The ad opens with a picturesque winter scene—snow-covered streets, twinkling lights, and the sound of jingling bells in the background. Immediately, you’re transported to a small-town Christmas wonderland. The visuals capture everything we associate with the holidays: warmth, community, and a touch of magic.
The Arrival of the Clydesdales
Then come the stars of the show—the Budweiser Clydesdales. They trot through the snow in perfect unison, their strength and grace on full display. Pulling a massive red stagecoach behind them, they’re delivering the ultimate symbol of Christmas cheer: a towering, perfectly-shaped Christmas tree.
A Message of Goodwill
As the tree is carefully delivered and admired by the townsfolk, the message of the commercial becomes clear: Budweiser isn’t just wishing you a Merry Christmas—they’re wishing you the very best Christmas possible. It’s a sentiment that goes beyond branding and taps into the universal desire for love, joy, and togetherness during the holidays.
Why This Commercial Still Resonates Today
Even decades later, the 1987 Budweiser Christmas commercial holds a special place in our hearts. Here’s why it continues to captivate audiences:
1. Pure Nostalgia
For many, this ad is a reminder of simpler times. It takes us back to childhood Christmases, where the holiday season felt magical and full of wonder. The timeless imagery and heartfelt message make it a perfect dose of nostalgia.
2. Universal Themes
The ad doesn’t try to sell a product directly—instead, it focuses on values like tradition, family, and community. These are universal themes that everyone can relate to, making the commercial feel personal and genuine.
3. The Magic of the Clydesdales
There’s something undeniably enchanting about the Clydesdales. Their beauty and elegance evoke a sense of awe, and their role in the commercial adds a touch of majesty to the Christmas season.
4. A Celebration of Tradition
The commercial reminds us of the importance of traditions—both old and new. Whether it’s decorating the perfect Christmas tree, gathering with loved ones, or simply enjoying the festive spirit, the ad encourages us to cherish these moments.
The Legacy of Budweiser Christmas Ads
The 1987 ad is just one example of Budweiser’s long-standing tradition of creating memorable holiday commercials. Over the years, the brand has continued to feature the Clydesdales in various festive campaigns, each one celebrating the magic of the season.
These ads have become more than just marketing—they’re a cherished part of the holiday experience. Watching a Budweiser Christmas commercial feels like reconnecting with an old friend who shows up every December to remind us what the season is all about.
Reliving the Magic: Watch the 1987 Commercial Again
If you’re feeling nostalgic, there’s no better way to relive the magic of this commercial than by watching it again. Seeing the Clydesdales pull that massive Christmas tree through the snowy streets will bring a smile to your face and remind you why these ads have become such an integral part of the holiday season.
Conclusion: A Timeless Holiday Treasure
The 1987 Budweiser Christmas commercial is more than just an ad—it’s a piece of holiday history. With its stunning visuals, heartwarming message, and the unmatched charm of the Clydesdales, it continues to resonate with audiences year after year.
As we head into another holiday season, let this ad serve as a reminder of what truly matters: family, tradition, and the simple joys of the Christmas season. So, pour yourself a glass of your favorite holiday beverage, gather around with loved ones, and take a moment to appreciate the magic of the season—just like the Budweiser Clydesdales would want you to.
Cheers to a joyful and nostalgic holiday season! 🎄
